2008 Woodie Awards
Coats needed for winter drive
Marketing class uses drive to apply classroom concepts
Bethany Hergert, Staff Writer
Issue date: 11/21/06
Last Updated: 12/26/07
The fifth annual Winter Coat Collection Drive will begin the Monday after Thanksgiving Break and will run through Wednesday , Nov. 29. The drive is put on by the BU-218 Marketing class to teach the students good marketing strategies while working for a positive cause.
"The students get to experience first hand how marketing skills (promotion, etc.) can be utilized to make a difference for people in the local community," professor of economics and business Brad Sago said.
In past years the drive has collected upwards of 200 coats which are then given to the Union Gospel Rescue Mission. The students' aim is to collect "gently used" winter coats in order to help less fortunate community members. The coats do not need to be new, but should be in good condition.
"Most of us have more than one coat to choose from based on the occasion,?but there are quite a few people who have no coat at all," sophomore marketing student Laura Harrington said. "The project provides a venue for collection from the community and a way to distribute coats to the people who need them most."
Coats can be dropped off in boxes that will be located in the lobbies of both the Hixson Union Building and Weyerhaeuser Hall immediately after Thanksgiving break. The goal is for the class to advertise the project to the best of their ability in hopes of collecting as many coats as they can.
"There are no goals set related to the number of coats collected other than as many as possible," Sago said. "The class does set minimums for the amount of people they will individually tell of this opportunity to help out people in the community."
"The students get to experience first hand how marketing skills (promotion, etc.) can be utilized to make a difference for people in the local community," professor of economics and business Brad Sago said.
In past years the drive has collected upwards of 200 coats which are then given to the Union Gospel Rescue Mission. The students' aim is to collect "gently used" winter coats in order to help less fortunate community members. The coats do not need to be new, but should be in good condition.
"Most of us have more than one coat to choose from based on the occasion,?but there are quite a few people who have no coat at all," sophomore marketing student Laura Harrington said. "The project provides a venue for collection from the community and a way to distribute coats to the people who need them most."
Coats can be dropped off in boxes that will be located in the lobbies of both the Hixson Union Building and Weyerhaeuser Hall immediately after Thanksgiving break. The goal is for the class to advertise the project to the best of their ability in hopes of collecting as many coats as they can.
"There are no goals set related to the number of coats collected other than as many as possible," Sago said. "The class does set minimums for the amount of people they will individually tell of this opportunity to help out people in the community."
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