2008 Woodie Awards
Interested in advertising in the online or print edition of The Whitworthian? Contact advertising manager Jon Luke at ads@whitworthian.com or call him at 253-951-4851.
The Whitworthian has served as the main source of news and sports coverage for the Whitworth community since 1905. The Whitworthian is an organization composed entirely of students which produces The Whitworthian weekly newspaper and the whitworthian.com.
The print edition of The Whitworthian is published weekly on Tuesday and reaches all students, faculty and staff via on-campus distribution each Tuesday morning. In addition, the newspaper is circulated to dozens of college trustees, alumni, parents and local businesses around the community and the United States.
Circulation of publication: 2,500 copies
Issues published per year: 18
The online edition of The Whitworthian is updated daily with breaking news, updates, blogs, features, sports and commentary and can be accessed world-wide at whitworthian.com.
The Whitworthian reserves the right to accept or reject any advertising that does not meet the standards of Whitworth University. We do not accept advertising for liquor or alcohol, tobacco products, condoms, term paper sales, escort service employment or any other subject matter which the advertising manager and the editor-in-chief deem unacceptable.
The Whitworthian’s liability for error shall not exceed that portion of the entire cost of the ad in which the error was made. The Whitworthian assumes no liability for typographic errors which do not lessen the value of the advertisement. Billing adjustments for advertising errors will be determined by the advertising manager and editor-in-chief in consultation with their advertiser, and will be based on what percentage the error detracts from the effectiveness of the total advertising message. The Whitworthian will not be liable for any losses or damages that result from non-publication.
Advertising agencies acting on behalf of retail advertisers are agents for the advertisers unless specified in writing and accepted by The Whitworthian.
Neither the advertiser or The Whitworthian shall be held responsible for failure to perform due to acts of God, accidents, emergencies of any other situation out of their control. However, nothing in this paragraph can excuse an advertiser from paying The Whitworthian for advertisements published in the pages of The Whitworthian.
Any advertising may have “advertisement” placed above the ad if it may be mistaken for editorial content. Page position of advertising cannot be guaranteed. The Whitworthian assumes the right to require prepayment for any advertising.
The Whitworthian uses an open rate per column inch to determine the cost of advertisements. The current open is $7.50 PCI. Pre-printed inserts cost $300 for 2,500 inserts, with no partial runs. The Whitworthian also has a pre-payment discount rate off $7.00 PCI. Payment is to be received the Monday before publication date.
All discounts are under the discretion of the advertising manager. Whitworth students and staff receive 50 percent off advertising for Whitworth-related programming. Non-profit organizations receive 10 percent off. The newspaper also offers two ad placement package discounts. An entire semester package (9 issues) offers a 10 percent discount. An entire year package (18 issues) offers a 20 percent discount.
The Whitworthian is published as in a tabloid format (11” by 17”) with four pages of color, divided into six columns. The standard advertising unit is one column inch (PCI)
Column widths: 1 column 1.53” 2 columns 3.22” 3 columns 4.92” 4 columns 6.61” 5 columns 8.31” 6 columns 10.00”
Full Page 6 columns x 15” deep $675.00
3/4 Page 6 columns x 11.25” deep $450.00
1/2 Page 6 columns x 7.5” deep $337.50
3/8 Page 4 columns x 7.5” deep $225.00
1/4 Page 3 columns x 7.5” deep $168.75
1/6 Page 6 columns x 3.75” deep $168.75
1/8 Page 3 columns x 3.75” deep $84.38
2 columns x 7.5” deep $112.50
The Whitworthian has the following insertion deadlines for advertising: space must be reserved with the advertising manager or editor-in-chief one week prior to publication. Artwork must be sent to the advertising manager the Friday prior to publication. Creative services are available upon request. Interested parties should contact the advertising manager for more details.
September 16, 23, 30
October 7, 14, 21
November 11, 18, 25
February 17, 24
March 3, 10, 17
April 7, 21, 28
May 5
Advertising invoices and tear sheets are mailed out monthly or as arranged with the ads manager. Payment is due within 30 business days of the invoice date. If the payment is not received within this time a 10% late payment fee will apply. All rates are noncommissionable, net rates. Please contact the ad manager with questions regarding your account.
For complete information, consult the advertising manager and the current advertising rate card.
